I got tricked into spending $1000

I hate spending money. I always have.

I’ll always buy the cheapest drink at a bar, the slower train, the worst burger at Maccies.

It’s probably a stupid habit but we all have our flaws!

Anyway, a couple of months ago I saw the advert for the new iPhone 15.

I literally could not stop thinking about it for weeks.

Apple convinced me to spend $1000 on something I didn’t need…

They are absolute masters of marketing.

To put it simply, they sold me a story and not a product.

I’m not a very techy person.

I don’t care about the rapid processors, the 48MP cameras, or the 4k resolution displays.

I’m not clever enough to understand what it all means, and to be honest I can’t really tell the difference between old specs and the new specs.

And Apple know this.

They know their customers better than probably every other company on Earth.

How many of their customers actually care about having a slightly better chip, or a marginally better screen.

A lot of them will pretend they do but most of them probably can’t even tell.

Put my old phones hardware into my new phone and I wouldn’t be able to tell the difference.

So why couldn’t I get this phone out my damn head?

Apple told me a story.

What’s so frustrating is, the story had absolutely no relevance to my life at all.

But 2 months on, I can still remember exactly what it was.

I’ve got no idea what the specs of my phone is, but the story …

Now that I remember.

The Apple event started off with a story about the real effect their products had on peoples lives.

A man hospitalised from a car crash.

A woman who suffered from heart problems.

A man stuck out in a storm and left to die.

In all of these scenarios, Apple showed how their different products saved those people’s lives.

And each of these people had an Apple product to thank.

The raw emotion was so powerful.

Far more powerful than listing off all of the fancy bits and bobs on the inside of the phone.

And it was such a powerful message.

An absolute masterclass in marketing.

Your customers won’t care, and won’t remember all of the features of the products or services you’re selling them.

What they’ll remember is how it will change their lives.

So show them what their life will look after buying from you,

Show them what improvements they will see.

Tell them a story.

Speak soon,

Chris