Hey,

Welcome back to the tribe!

If you saw my thread on funnel metrics then you will know what’s coming.

If you didn’t, go check it out here. It’ll give you the little bit of context you need for this newsletter.

Let me ask you a question.

Do you know what the following 3 things are:

• Top funnel metrics

• Middle funnel metrics

• Bottom funnel metrics

If your answer is no, or not really, get your pen and paper out.

The top 1% of entrepeneurs on Twitter understand:

• What they mean

• Why they matter

It’s about time you know what they are too.

Top Funnel Metrics

Top funnel metrics focus on the initial stages of user engagement and awareness.

They help you evaluate the overall reach and visibility of your Twitter account.

Essentially these are metrics like impressions, likes, profile visits, followers etc.

It should be pretty damn obvious why these are important, they tell you how many people are discovering your brand.

It’s so important you know how to use these metrics to build your company and achieve digital freedom.

Analyzing your top funnel metrics will allow you to assess the performance of your tweets, such as which content receives the highest impressions or engagement.

Do this using the ‘Tweet Analytics’ tool built into Twitter.

This data you get here will provide show you what type of content resonates with your target audience.

Then just double down on creating content around that topic.

Top funnel metrics is the easy bit, everyone should know what they are and how they work.

The problem is that most entrepreneurs have no idea how to get to the next stage of their growth …

Middle Funnel Metrics

Middle funnel metrics delve a bit deeper into user engagement and interaction.

Simply, these metrics measure the level of interest your audience has in what you have to say.

Examples include link clicks, email list, website visits, time spent on website etc.

These things show you that people are interested in learning about your expertise and authority.

They are interested in what you have to teach.

That is super important.

Analyzing the middle funnel metrics will help you to understand which tweets or campaigns generate higher levels of engagement.

Identify the content that prompts users to click on links, sign up to your newsletter, view your webiste. You get the message.

Nailing this is vital.

If you know you have an interested audience, you’ll be able to sell them stuff.

Bottom Funnel Metrics

This may be last, but it is for sure the most important.

This is where you get to make money.

Bottom funnel metrics focus on conversion and retention.

They include revenue, purchases, subscriptions and so on.

This is by far the hardest part to nail.

It is the art of converting interested prospects into actual paid customers

You need to analyze your bottom funnel metrics to assess how effective you have been in attracting and retaining the right followers.

By monitoring and improving these metrics, you can:

• Refine strategies

• Drive growth

• Ensure business sustainability

Ultimately, focusing on bottom funnel metrics leads to increased revenue and business growth.

That’s it folks. I hope you enjoyed this week’s newsletter!

As always, please reply to this email or send me any questions you have over on Twitter. I’d be happy to answer them,

Who knows maybe next week’s newsletter will have all the answers you need.

Speak soon,

Chris